Monday, June 6, 2011

June 06,2010 : 10 AM : Apple's CEO Steve Jobs strolled on stage on WWDC

As soon as Apple's CEO Steve Jobs strolled on stage, there was a shout by audience "We love you."  "Thank you. It always helps and I appreciate it very much," Jobs said.

The Apple Worldwide Developers Conference has 5,200 attendees, Jobs said. "Today it is all about software," he said.
"If the hardware is the brain and sinew of our products, the software in them are its soul," Jobs said. "Today we are going to talk about software."

Now comes on to the stage Philip Schiller, Apple's senior vice president of worldwide product marketing , and Jobs handed over the stage to him . Philip Schiller is the one who introduce the latest version of the Macintosh operating system, Lion . It has 250 new features . Notable features include multi touch functions, swipe gestures to control full-screen applications, and "Mission Control," a feature that lets users view all the programs that are running and tap on any document to bring it to the front.

Today the most exiting things what all expected is Apple, whose iTunes online store created an easy way for consumers to pay for digital music, is expected to announce deals with a number of record labels for a new "cloud-based" service that will enable people to access their music libraries through the Internet.

President of Creative Strategies Tim Bajarin said , "Apple has a lot of leverage. They've got almost 200 million devices that the music industry can't ignore,"

So what expect from this Apple may start it Cloud service starting with music.Tim Bajarin  expects that Apples iCloud pricing will match with the standard for cloud storage which is about $1 a month per gigabyte of content.What is finally is WWDC with no hardware announcement 
Some of the key notes 

  • iCloud will be free
  • At least usage of these three apps will be free...
  • We're looking at some new apps now, including the AppStore, which lets you see all your app purchases, even if they're not installed on the current device
  • iBooks now, same basic story. You can push the button and pull things locally if it was purchased elsewhere
  • Every day content will be backed up. Get a new device? Just type in your ID and password and there's your content, pushed right there.
  • Now we're talking about backing up devices to the cloud "for those people who want to be completely PC-free."
  • Backed up over WiFi only, including purchased music, books, photos and videos, device settings, and App data as well.
  • And new multi-tasking gestures too to "flick" between apps, as well as a suite of new dev tools that are receiving some mumbles of appreciation from the crowd.
  • It'll support all the same devices as last time, basically starting with the iPhone 3GS, iPad and iPad 2, plus the third and fourth generation of iPod touch.
  • iOS 5 will ship to all of our customers this fall."
  • Developers get a seed today, for the SDK.
  • You can also sync your iTunes library over WiFi too, as you might expect given the cut cable idea before.
  • That's 10 of the 200+ new features that are coming, including AirPlay mirroring, letting you mirror your entire iPad right to the TV -- wirelessly.
  • Demo over! "We're actually building this on the push notification we built, so we know how to scale this."
  • This works over WiFi or 3G, in case you were wondering.
  • To send a photo or video you just tap the camera icon, pick a pic, and away it goes.
  • Tapping on the notification brings you right to the new messaging interface. While responding, the iPad user gets a notification that the iPhone user is typing away.
  • Message sent from the iPad to the iPhone and, wouldn't you know it, a notification pops up.
  • Demo time, we're going to be sending messages between an iPhone and an iPad. The iPhone is running a game.
  • Since it's cross-device you can start a convo on your iPhone and pick it up on your iPad, or the reverse if you're into that.
  • Can also get delivery receipts, read receipts, and real-time typing notification.
  • Supports iPhone, iPad, and iPod touch. Lets you send text messages, photos, videos, contacts, and even do group messaging.
  • New messaging service between all iOS users, regardless of device.
  • "I believe we have the best messaging client on the iPhone. It works tremendously well to send text messages and photos and our customers love it -- our iPhone users. But what about our iPad users, and our iPod touch users?"
  • Next feature: iMessage.
  • And, you can now play turn-based games right in the OS. Settlers and Carcasonne fans in the house just started smiling.
  • You can purchase and download games directly from Game Center.
  • We're getting more social here, seeing the scores of your friends' friends, also getting friend recommendations and game recommendations.
  • Yeah, that was a burn.
  • "In just 9 months we have 50 million Game Center users. To put that into perspective Xbox Live has been around for about eight years and they have around 30 million users."
  • "iOS is the most popular gaming platform on the planet. There are more than 100,000 game and entertainment titles in the App Store."
  • Next feature: Game Center.
  • You can now create & delete calendars right from iOS. We already saw the improved photo editing, and in Mail you can create and delete mailboxes from iOS. Basically, it's a much more independent operating system. "If you want to cut the cord, you can."
  • And those updates are delta updates, so again you're just getting what's changed -- which should put less of a hurting on your newly capped data plan.
  • Also, software updates are OTA.
  • Now, when you take the phone out of the box, you just see "Welcome" instead of a prompt to tether it. "You can now setup and activate your device right on the device and you are ready to go. It's that easy."
  • "We know we're selling to a lot of places where the households just don't have computers."
  • Huge applause for that one. Nobody likes cables up in this house.
  • Next feature: PC Free. We're cutting the cable here, folks.
  • It makes things a little more thumb-friendly on the iPad if you weren't blessed with freakishly-long fingers.
  • Showing a new keyboard: grab it with your thumbs and go up and it splits.
  • Tap a word, tap "Define" in the popup, and you're in a dictionary. Scott didn't know what a lychee fruit is, apparently. Doesn't know what he's missing out on.
  • There's also a built-in dictionary that's a service across the OS. "All apps from the App Store can use it."
  • S/MIME is being added as well, for the security mavens
  • Tap a word, tap "Define" in the popup, and you're in a dictionary. Scott didn't know what a lychee fruit is, apparently. Doesn't know what he's missing out on.
  • There's also a built-in dictionary that's a service across the OS. "All apps from the App Store can use it."
  • Flag messages
  • Search entire message
  • Draggable addresses
  • Rich text formating
  • Indentation control
  • Edit your photos,You can crop, rotate, reduce red-eye, and you can do a one click enhance
  •  You can pinch-to-zoom right in the app, and if you hold a tap on a part of the photo it'll set the exposure settings to optimize that portion of the image
  • you can use the shutter button to turn your volume up, if you want to look at it that way
  • you can use the volume up button to take pictures now. Huge applause on that on
  • If you have a passcode set, you can take a new photo without entering it. But, your existing photos are protected
  • Tap on the camera icon and you're right in the Camera app, ready to take a photo.
  • There's now a Camera button on the lock screen.
  • Looking at Flickr popularity, with the iPhone 4 the most popular phone on a camera, and soon the most popular ever.
  • You can store lists of things, assign a reminder to any dates, and you can even assign a location
  • Twitter integration. Tap on "Tweet" and you get what they're calling the "Tweet Sheet" which is a common control across the Twitter-friendly apps
  • It is lightning fast to switch between windows now." Just tap on one of the tabs and there you are, on that other tab
  • Tabbed browsing is added as well! Demo time
  • Reading List is next, "a simple way to read it later." Which is, you know, kind of like Read It Later.
  • You can e-mail the contents of the story too, not just the link. Cautious applause from the webmasters in the room
  • You can also use Twitter to automatically update contacts if they have Twitter handles. Again, taking a cue from Android
  • You can also send articles from Safari and locations from Maps
  • Integrated with many apps, including Camera and Photos. Just tap the action button, hit "Tweet" and it's attached. "It's that simple
  • Single sign-on. Jump into Settings, add in your deets, and you're configured for Twitter. Those credentials are then saved and can be (optionally) shared with any app that requests them.
  • New issues are now automatically downloaded in the background, available offline.
  • When you purchase them they're automatically downloaded and placed on the Newsstand. It's integrated with the home screen, looks like, well, a newspaper stand.
  • Recently we added subscriptions, which makes it easier to get all the new issues without missing anything."
  • To clear a notification, just tap on the little X to the right and it disappears.
  • Swipe across the text message and you're right into conversation view.
  • Notification Center aggregates all the notifications. It's accessed by swiping down from the top.
  • The modal alerts are annoying when you're playing a game, or watching a video -- maybe you're really into the latest 30 Rock episode.
  • "We have built something that solves some of the current problems."
  • Notification Center aggregates all the notifications. It's accessed by swiping down from the top.
  • The modal alerts are annoying when you're playing a game, or watching a video -- maybe you're really into the latest 30 Rock episode.
  • "We have built something that solves some of the current problems."
  • We're looking at the current notifications, the annoying pop-ups that have been "massively popular." More than 100 billion have been pushed so far!
  • First new feature: Notifications.
  • Over 1,500 new APIs! Got a few cat-calls from the saucier coders in the room.
  • "iOS 5 is a major release. This is incredible for our developers and our customers."
  • "Let's talk about the future of iOS, and that is iOS 5."
  • More than 225 million accounts "all with credit cards and one-click purchasing."
  • Looking at some examples, Tiny Wings, HBO Go, even an FDA approved app for looking at CT scans.
  • And Apple has paid out more than $2.5 billion to developers -- big check signed by Steve Jobs on the screen.
  • More than 14 billion (yeah, with a B) apps downloaded from the App Store, total.
  • "The size and momentum in the App Store is hard to fathom." 90,000 apps specifically for the iPad. "We'd like to thank our developers for these great apps.
  • The iBookstore has moved 130 million book downloads.
  • More than 15 billion songs have been sold through the iTunes Music Store, making it the #1 retailer of music in the world.
  • More than 25 million iPads sold since the original launch 14 months ago. "We've created a whole new category of device with the iPad."
  • He's talking up the iPad 2. "It is an amazing product, and our customers just couldn't wait to get their hands on it... actually they did have to wait."
  • These are Comscore's April numbers, showing Android in #2.
  • "That makes iOS the number one mobile operating system, with more than 44% of the market."
  • "To date we have sold over 200 million iOS devices."
  • "As you know iOS powers the iPhone, the iPad, and the iPod touch."
  • Okay, Scott Forstall is up to talk about iOS 5.
  • Available soon, in July.
  • In the past, upgrades have been $129. This one? $29.99!
  • "What would you charge for this?"
  • You're looking at a 4GB download, no reboots, and you can use it on all of your personally authorized Macs. You won't have to buy multiple copies!
  • Go into the App Store, click "buy," it downloads locally and starts the upgrade.
  • Wow, no more discs. Lion will be available only in the App Store. Making it the "Easiest upgrade ever."
  • There are 3,000 new APIs as well, which got a few tired claps from the serious coders in the room.
  • Other things: there's a Windows Migration assistant, FileVault 2, FaceTime is built in, Lion Server add-on (apps you can purchase to run on top of Lion)...
  • Phil's back "So those are the top 10 features of Lion, but there's so much more for you to learn about on Lion."
  • Looking at conversation view, which hides all the redundant FWD and RE junk that starts to overwhelm a lengthy e-mail chain. Or you can display it... if you're into that kind of thing.
  • You can search by date too, naturally, and you can combine all three, saying a sender, a subject, and a date, without diving into a clunky search dialog box.
  • Showing off searches and suggestions. You can search for people, or if you type in something more general you can select whether to search in the body, the subject. It'll even suggest e-mail subjects to search for.
  • Or a tap, presumably, if you're using a touchpad.
  • Showing off the favorites bar -- just click to get to whatever folder you're most often in. But of course you can get back to the top with just a click.
  • Okay, Mail demo time.
  • More wild applause. People apparently like conversations, too.
  • Also adding a new conversation view. Shows all the messages all inline.
  • Wild applause. People are really into searching for things.
  • "With searching now we have new search suggestions. Mail recognizes whether that's a person or a subject... select one it becomes a search token." You can then create rules based on these searches.
  • Two or three-column view, snippets on the left, and a favorites bar to get to your hottest folders.
  • "A completely new version of Mail in Lion. It's beautiful."
  • Okay, we're up to feature number 10: Mail.
  • "There's nothing to set-up. It's auto-discover, auto-set-up."
  • Go into AirDrop and you'll see all the other users who are running AirDrop. To share a file, just drop a file onto the user in question. They then receive a notification and, hey presto, file exchanged.
  • Phil says this is a replacement for Sneakernet: i.e. using a thumb drive and running it over to a friend. Peer-to-peer sharing.
  • Next feature: AirDrop.
  • He's selected an old version and brought them both up, grabbing an image that was deleted many versions ago and dragging it right back into the current version.
  • He's also looking at all the versions of the document, an easy view into the history of the doc. Any thesis-writers out there? This feature is for you.
  • Changes made, exiting without saves. Launched Pages again and everything was exactly as it was. Bam.
  • We're working in Pages, building a document now. Moving some guitars around on the page. Pretty rockin'.
  • Well, the wings didn't flap, but you'll have to use your imagination for that.
  • Looking at launch pad, installing an app from the store. Twitter's being installed, it actually flew onto the grid.
  • Demo time again...
  • You can switch between them, copy / paste from one to the other, and basically time travel like a madman.
  • They're created automatically as the files are auto saved, and only the deltas are saved, meaning you don't have a zillion copies of your files floating around.
  • This opens the door to versioning...
  • You can easily duplicate too, creating a second one just like that.
  • Up on the menu bar, the document name is now a control you can click on. You can select that, and prevent auto-saves from happening, or revert to how it was when you opened it.
  • Lion will automatically save the document for you without you having to do anything.
  • "The one time you might forget to save what you're doing, something goes wrong... Why can't the computer help you? That's what Lion does."
  • Next: Auto Save
  • It works system-wide, including window placement, Spaces, everything.
  • Windows, selections, tools, even highlighted text are just the way you left them.
  • "Now when you launch an application in Lion it brings you right back to where you left off."
  • Phil's talking about exiting an application and having to start over again when you re-load it.
  • Next: Resume.
  • If you make a pinch gesture and all your apps appear, multiple pages in a big grid -- kind of like iOS actually...
  • Now talking Launchpad.
  • They're adding delta updates too, which should make patching easier and more quickly.
  • The App Store is now built-in to Lion, and they're adding in-app purchases, push notifications, and there's a built-in sandboxing mode to boost security.
  • The Mac App Store is now the #1 channel for buying PC software. It's ahead of Best Buy, Walmart, and Office Depot.
  • "You can get your software right from the comfort of your home on your Mac."
  • "It is the best place to purchase and discover new Mac desktop applications."
  • Phil's back. Now it's time to talk about the Mac App Store.
  • To delete a Space, just click the X in the upper-left and the windows all fly right back to the main view.
  • If you're drowning in windows, this is your life saver.
  • Hover over to the upper-right and you can create a new Space. Then, just click and drag any window you want into it.
  • Quick, and easy, and if you hit spacebar while hovering over any it'll give you a zoomed-in preview.
  • Pick any app in this view and it comes to the fore, including full-screen apps.
  • Now it's Mission Control, three-finger swipe upward.
  • "That's great stuff."
  • Birds flying around his head now. 3D birds. So sweet.
  • Now Photo Booth, running full, showing off a suite of face detection options.
  • Again, to exit full-screen there's a control on the upper-right.
  • It's almost like task-switching in WebOS or QNX on the BlackBerry PlayBook, if you're familiar with those.
  • You can get back to your desktop easily and swipe back and forth from one app to the other.
  • Now looking at iPhoto in full screen. Really nice animation when you maximize it -- the desktop fades off to the left.
  • You can take two fingers to swipe forward or backward, which actually knocks the page right off the side, as if you're going through a deck of cards.
  • You can zoom in and out, or double-tap to smart zoom in or out.
  • He's talking about momentum scrolling "The page feels alive beneath your fingers."
  • Starting with gestures, in Safari, and we're looking at BBC -- which has a big story on a sex scandal up top. Oops.
  • Craig is on-stage to give us a demo of all this. "Let's take a look at Lion in action."
  • Shows you all your apps and all the documents you're working on. Plus, you can get to all your spaces up top. Multiple views of apps, and you can get to all your widgets on the upper-left.
  • Phil's talking about Expose and Spaces, but Lion unifies all that with Mission Control.
  • Next feature: Mission Control
  • iCal works, Preview showing PDF full-screen. A "beautiful experience"
  • We're looking at Safari, iMovie, and dozens of other standard apps.
  • "We've worked on a number of our applications to bring them into the new full-screen mode in Lion."
  • There's a new control in the upper-right to go full, and with a swipe you can go between them.
  • With Lion, developers will be easier able to make their apps run in full-screen.
  • Next up: full screen applications.
  • Scrollbars? Who needs 'em? They're gone if you're using gestures, appearing only when you scroll.
  • Showing multi-touch tap-to-zoom, pinching, two-finger swiping, "all with an incredible, physical realism that's never been possible in a PC operating system before."
  • "We now build multi-touch trackpads into all of our notebooks... Lion can count on multi-touch."
  • First up: multi-touch gestures.
  • Boo, only have time for 10.
  • "Next up in OS X is Lion, a major release with over 250 new features. If you'd like we can go over every one of them today."
  • And, of course, it's going to be evolving even more today...
  • Talking up OS X's solid UNIX foundation, launched 10 years ago. Showing what it looked like then. It's evolved quite a bit since then.
  • "They're great not just because of the hardware, but because of the software they run."
  • Mac sales are almost 3/4 notebooks at this point, far outpacing desktop sales.
  • Year-over-year, the PC has shrunk 1%, while the Mac has grown 28%, and out-grown the industry every quarter for the last five years.
  • "We now have over 54 million Mac users around the world and growing." That is a lot of Macs.
  • Phil: "This product is all about the Mac, and the Mac is doing incredibly well."
  • Phil Schiller is going to give us some Lion demos, and he's up on stage.
  • "We've got some great stuff to talk about: OS X Lion, iOS 5, and some kind of interesting new cloud stuff."
  • "If the hardware is the brain and the sinew of the product, the software in the middle is the soul."
  • Over 120 sessions, over 100 hands-on labs, and over 1,000 Apple engineers here to help.
  • "We wish we could sell more tickets, but we don't know where to have it if we do."
  • Over 5,200 attendees, sold out in two hours.
  • Steve: "We've got an awesome morning together, this morning. Thank you for coming so much."
  • "We love you." -- shades of last year.
  • Huge applause, standing ovation. This crowd is pumped.
  • Steve Jobs is on the stage!
  • Lights coming down, crowd is amped. Here we go!
  • "I Feel Good!" We do too!
  •  Hah, got silent for a moment, crowd got hushed, then James Brown woke everyone up again.
  •  We're seeing a few MacBooks up on stage. Demo units, for sure.
  •  You can silence yours too if you want to get that "I'm totally there" experience.
  •  "Ladies and gentlemen, our presentation will begin shortly." We're being asked to silence our phones.
  •  "Hold on, I'm Coming" is blasting now. Neither Jake nor Elwood have been spotted yet, but we're keeping our eyes open.
  •  Apple is really pushing the soul music as they're pushing people in the aisles. Pandemonium -- funky, funky pandemonium.
  •  ...and it feels like we're shoulder-to-shoulder with all of 'em.
  •  Crowd's filling in -- feels like four million people in here. Maybe five. Maybe more.
  •  Just to be extremely, super clear: Apple will not allow *anyone* to livestream the actual keynote. We'll be livestreaming a post-show afterwards -- you'll find the liveblog here.
  •  A teaser for some data recovery software to come? Probably not.
  •  And we're in our seats! "Rescue Me" is playing over the speakers. A little Aretha to get the crowd warmed up.
  •  So, any guesses as to what's on deck? New iOS notification system? iCloud integrated into the core of Lion? A unicorn-embossed iPod nano (with camera)?
  •  We're just about to be ushered into the photo pit... we'll drop a few more updates once we're settled. Just as a reminder, we aren't expecting any actual news to drop prior to 10AM PT.
  •  Oh, and just so you know: Tim Stevens will be providing textual updates today, with Darren Murph shooting the stills. Here's a glimpse of the line wrapping around outside... four hours prior to showtime.
  •  Oh, and if you couldn't guess, the topics of conversation involve Lion (Gestures, etc.), iOS 5, and whatever "iCloud" is. Something about "files" in the "cloud."
  •  And we're in! Still an hour to go, but the line's already getting pretty insane. Typical Apple event, we guess.
  •  Tap on the cloud button and apps are pulled down to the current device. When you buy a new app or a new device everything is propagated across again.